Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

The goddess of beauty is the goddess Kitsch.

Are we, then, insane because we have not gone mad?

No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humanness.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.