The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
Hermann BrochThose who live by the sea can hardly form a single thought of which the sea would not be part.
Hermann BrochWere one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves
Hermann BrochKitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.
Hermann BrochThe man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.
Hermann Broch