Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.

Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves

The goddess of beauty is the goddess Kitsch.

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical