The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

Kitsch is certainly not "bad art," it forms its own closed system.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

Those who live by the sea can hardly form a single thought of which the sea would not be part.

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head