The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'

The goddess of beauty is the goddess Kitsch.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them