The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head

Those who live by the sea can hardly form a single thought of which the sea would not be part.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

The man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.

The world has always gone through periods of madness so as to advance a bit on the road to reason.