While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .
Hermann BrochThe maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.
Hermann BrochAlthough every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.
Hermann BrochThe essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
Hermann Broch