The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

Are we, then, insane because we have not gone mad?

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

The goddess of beauty is the goddess Kitsch.