The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

The goddess of beauty is the goddess Kitsch.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

Are we, then, insane because we have not gone mad?

Kitsch is certainly not "bad art," it forms its own closed system.