The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

The world has always gone through periods of madness so as to advance a bit on the road to reason.

The goddess of beauty is the goddess Kitsch.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

Kitsch is certainly not "bad art," it forms its own closed system.