What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

The world has always gone through periods of madness so as to advance a bit on the road to reason.

Those who live by the sea can hardly form a single thought of which the sea would not be part.

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.