When I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi FujiwaraI think we're at the end of all the revivals. People would forget about punk for a while, and then a magazine would do a special issue on the 10th anniversary of punk, for example, and bring it back. But now you can find collectors or friends with the same interest through the Internet at any time, so nothing is ever really gone. Everything is always there.
Hiroshi FujiwaraI really got interested in the DJ side. I mean, I guess I was some kind of DJ in Japan already, but the hip-hop scene was naturally happening, and I picked up on that style, then brought back from New York the information on records and technique to Tokyo.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraI used to skate a lot when I was a kid. I loved it and was quite good. When I came back to London in around '85, I got really into skating again. But at the time, it had no influence from hip-hop. It was just thrash rock, hardcore rock, and skulls and all black - that kind of style. In Japan, the skaters were also strictly into rock culture, too, but I was coming from the hip-hop side, so for a while it was difficult to mix both interests.
Hiroshi FujiwaraWhen I was 18 years old, I came to Tokyo from my hometown, Ise, in the countryside. I'd always been really inspired by fashion and music, especially when punk came out in '76 or '77.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi Fujiwara