When I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi FujiwaraI still feel like I'm really into fashion. I even think sneakers are a fashion item as well. I'm still into sneakers and clothes. Even though I don't wear or buy those things, I find that I'm still like looking for them. I can't wear it, but I still think it's interesting when I see it.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi FujiwaraI'm not really an art collector - I'm more of a person who picks up things. I have pieces by people like Gerhard Richter, for example, but then also others by unknown Japanese artists, and not many real art collectors do that.
Hiroshi FujiwaraWhen I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi FujiwaraI think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designers - I don't want to express myself in such a categorized way. I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am.
Hiroshi Fujiwara