When I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi FujiwaraIn those days, in 80th, people were really hungry for information - and, somehow, I had pretty good access because I had friends in London, New York, Los Angeles, everywhere. I'd been visiting many places and talking with people, so I had a constant flow of new info. I sometimes did articles for magazines and things, and people started to say, "If you want to know what's going on, ask Hiroshi." So that was the beginning with Goodenough.
Hiroshi FujiwaraI'm not really an art collector - I'm more of a person who picks up things. I have pieces by people like Gerhard Richter, for example, but then also others by unknown Japanese artists, and not many real art collectors do that.
Hiroshi FujiwaraMaybe something new is even being done by people who see our generation as an enemy. That can create energy as well.
Hiroshi FujiwaraI arrived in Tokyo in around '81. Around that time, I visited London for about two months - it was the period just before Malcolm McLaren released his solo album Duck Rock. I'd met him when he came to Japan, so I visited him in London and spent one evening with him and his girlfriend over at his house. He told me, "London is boring right now. You should go to New York." So he called a friend in New York, who I think was an old assistant or someone who helped him record early hip-hop stuff over there.
Hiroshi FujiwaraMaybe Japan itself is a little similar in that a lot of young people seem to have a little knowledge but not too much depth. I guess my perception of the art specialists in America or in Europe is that the art people are kind of mainly just the art people and that community is self-contained. But in Japan, it mixes with fashion and other things. I'm sure that many authentic art dealers or insiders didn't like the way that we presented our show in this very pop-y, accessible manner - just showing parts of our collections and selling prints and collaborative products.
Hiroshi Fujiwara