Activity is intelligence. We follow our information systems and we use our energy to get it done. And that's caused by a byproduct called matter. That's why I call it "energetic matter." And it's chemical matter. We are chemistry.

Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

The tea is pure chemistry, and so is everything else. But chemistry can be highly active with nutrients, it could be not very active and empty of nutrients or it could be a toxic, polluted substance. That's what interests me as an environmentalist, because I think we should only produce the purest, finest things. Then there would be no toxic side effects. There would be no wastes, because everything would be used responsibly.

By nature, we are a plant-based intelligence - not just our exhale, which plants inhale, but they are my food chain. They are my medicine. I cannot live without plants. They are part of my life support. And this is why plant species need to be preserved.

If fashion pollutes it should no longer be called fashion, it should be called pollution.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.