Activity is intelligence. We follow our information systems and we use our energy to get it done. And that's caused by a byproduct called matter. That's why I call it "energetic matter." And it's chemical matter. We are chemistry.

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

If fashion pollutes it should no longer be called fashion, it should be called pollution.

Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

Women are more proactive. By their nature, they're genetically designed to nurture their offspring. Men have always been the hunters in their society. But it's changing. Women are now doing two things: They're building companies and they're giving birth to kids.

Activity is intelligence. We follow our information systems and we use our energy to get it done. And that's caused by a byproduct called matter. That's why I call it "energetic matter." And it's chemical matter. We are chemistry.