Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

The thinking needs to shift from being less about the actual things, to being about the individual user.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

We can dream a lot faster than what's possible.

I have a daily call thats 2.5 hrs with the entire team: from materials, sourcing, manufacturing, design, sensor, firmware... mechanical engineering - all together and they all have to sit through each other's updates... but then understand what those tradeoffs are and I sort of force that communication.