You have to have the definition of what you're trying to do across the system.

We can dream a lot faster than what's possible.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

No one is going to tell you what to build. If they did, then they should do it, not you.

What is the user problem that once we solve users can't live without?

It is a little bit science project-y sometimes, and we talk about it that way.

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.