You have to have the definition of what you're trying to do across the system.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

You have to have the definition of what you're trying to do across the system.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

It is a little bit science project-y sometimes, and we talk about it that way.