You have to have the definition of what you're trying to do across the system.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

I think that 'system think' is a mindset.

It has to go to the level of emotional connection, where you feel without it you're lost.

No one is going to tell you what to build. If they did, then they should do it, not you.

You have to have the definition of what you're trying to do across the system.

The thinking needs to shift from being less about the actual things, to being about the individual user.