A lot of people use collaborative technologies badly, then abandon them. They aren't 'plug-and-play.' The invisible part is the social skill necessary to use them.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldDemocracy is not just voting for your leaders; it's really premised upon ordinary citizens understanding the issues.
Howard RheingoldJournalists don't have audiences, they have publics who can respond instantly and globally, positively or negatively, with a great deal more power than the traditional letters to the editor could wield.
Howard RheingoldIt used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard RheingoldBack in the really early days, the men went out hunting, the women stayed home with the kids, and would hold the kid in one arm against the heart, so that's the left, and with the right arm they would throw. And it turns out you cannot make that calculation in real time. You have to have an algorithm set up. So these brain mechanisms evolved in order to do that, and when they evolved, the thing is that where there is a useful capability it often adapts to places it wasn't evolved for.
Howard Rheingold