Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks; marks on clay in that time.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldA phone tree isn't an ancient form of political organizing, but you have to call every person.
Howard RheingoldNow of course like, you know fancy go to the opera and see drama and they regard them as high culture. And these, are really people for the most part who get uptighter. The idea that people you know might take their clothes off and dance in the street.
Howard Rheingold