Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard SchultzMost business people today are not going to invest in the uncertainty that exists in America.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard SchultzStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard Schultz