We think of Starbucks not as a coffee company but a media company.

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

We are not in the coffee business serving people, we are in the people business serving coffee.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.

I don't have any secret sauce and I'm no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.