We think of Starbucks not as a coffee company but a media company.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.

Success is best when it is shared.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.