We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard SchultzWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffeeโwe offer a community gathering place where people come together to connect and discover new things.
Howard SchultzThe response to the Starbucks brand has been phenomenal in our international markets.
Howard SchultzBe bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail
Howard Schultz