Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzYou walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard SchultzI grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard Schultz