Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzWhat I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Howard SchultzWe need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz