We think of Starbucks not as a coffee company but a media company.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Success is best when its shared

You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.

I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.

Don't be threatened by people smarter than you.