I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

Everyone must have a shot at the American Dream.

Who wants a dream that's near-fetched?

To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.