The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Waste of resources is a mortal sin at IKEA.