The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!

People say I am cheap, and I don't mind if they do.