If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

The word impossible has been and must remain deleted from our dictionary.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

I'm stingy and I'm proud of the reputation.

Everything we earn we need as a reserve.