If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Happiness is not reaching your goal. Happiness is being on the way.

Only those who are asleep make no mistakes.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

What is good for our customers is also in the long run good for us.