Happiness is not reaching your goal. Happiness is being on the way.

I'm stingy and I'm proud of the reputation.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

What is good for our customers is also in the long run good for us.