Happiness is not reaching your goal. Happiness is being on the way.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?