Happiness is not reaching your goal. Happiness is being on the way.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

I'm stingy and I'm proud of the reputation.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.