Happiness is not reaching your goal. Happiness is being on the way.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.