Happiness is not reaching your goal. Happiness is being on the way.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

What is good for our customers is also in the long run good for us.

I'm stingy and I'm proud of the reputation.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future!