Happiness is not reaching your goal. Happiness is being on the way.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Happiness is not reaching your goal. Happiness is being on the way.

Most things remain undone. Glorious future!

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.