People say I am cheap, and I don't mind if they do.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

I'm stingy and I'm proud of the reputation.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.