People say I am cheap, and I don't mind if they do.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Happiness is not reaching your goal. Happiness is being on the way.

Everything we earn we need as a reserve.

You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.

How can I ask people who work for me to travel cheaply if I am traveling in luxury?