Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Most things remain undone. Glorious future!

The word impossible has been and must remain deleted from our dictionary.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Everything we earn we need as a reserve.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Ikea people do not drive flashy cars or stay at luxury hotels.