Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Waste of resources is a mortal sin at IKEA.

Only those who are asleep make no mistakes.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

People say I am cheap, and I don't mind if they do.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

What is good for our customers is also in the long run good for us.