Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

Only those who are asleep make no mistakes.

Simplicity and common sense should characterize planning and strategic direction.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

Waste of resources is a mortal sin at IKEA.