Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Ikea people do not drive flashy cars or stay at luxury hotels.

Waste of resources is a mortal sin at IKEA.