We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.
Ingvar KampradSimple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.
Ingvar KampradI could have an office all to myself but since my collaborators donโt have one, then I too am contented to have a desk in a shared room.
Ingvar Kamprad