Simplicity and common sense should characterize planning and strategic direction.
Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.
Ikea people do not drive flashy cars or stay at luxury hotels.
I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.
Waste of resources is a mortal sin at IKEA.
The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.