The word impossible has been and must remain deleted from our dictionary.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

People say I am cheap, and I don't mind if they do.

Most things remain undone. Glorious future!

How can I ask people who work for me to travel cheaply if I am traveling in luxury?

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.