The word impossible has been and must remain deleted from our dictionary.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Waste of resources is a mortal sin at IKEA.

I could have an office all to myself but since my collaborators don’t have one, then I too am contented to have a desk in a shared room.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.