Everything we earn we need as a reserve.

Simplicity and common sense should characterize planning and strategic direction.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Waste of resources is a mortal sin at IKEA.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.