In my mind, New York was the place where they had the underground rap shows and I could get in on some ciphers and just rap. This whole fantasy world I had created in my head about New York just from listening to the music my whole life, like, I'ma go up there and do that. But when I came up here, there was none of that, that scene was dead.
J. ColeI'm not gonna be bad at anything, and I want to actually be the best at anything I'm doing. So if I'm playing basketball, if I'm taking the SATs, like, there's a competitive spirit behind it. With production, it's the same thing.
J. ColeI've got two Rolexes that I'm very proud of - a gold Presidential that was a gift and a white gold one I gifted myself. I'm trying to step my game up and get a few more of those.
J. ColeI met Will Smith twice. I didn't talk to him for too long but I was trying to let him know that my age group grew up watching him - he was the coolest guy on television and the coolest guy in movies.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeSold my soul to Satan. I've been dancing with the devil. So when you get to hell you can say you know me. I'm easily attracted by the dark side. Devil keep following. For that fortune, some sold their soul to Satan. Was on track for the first two years, then i let the Devil steer. Now i got to mask my tears, but allow me to re-introduce myself, my name is Cole: Born sinner, opposite of a winner. But the Devil run the T.V. so the demons in him, I'm in trouble did a deal with the Devil but now I'm pleading with him like give me my soul. I ain't ever letting go but the devil don't play fair.
J. Cole