As CEO, my main job is editor-in-chief.
Short term satisfaction will never lead to something timeless.
Making something simple is very difficult.
I spend 90% of my time with people who don't report to me, which also allows for serendipity, since I'm walking around the office all the time. You don't have to schedule serendipity. It just happens.
Don't avoid eye contact and don't be late
Make every detail perfect and limit the number of details to perfect.