Promotion and perception are synonymous twins of art marketing.

Every time there's a list of the 100 greatest records of all time, all those albums were recorded in two days. Hardly any of them took a year, I'll tell you. In this day and age, I think it's important that people know that.

Any man with a microphone can tell you what he loves the most.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

Jesus Christ, is this an NPR convention?

This generation is so dead. You ask a kid, 'What are you doing this Saturday?' and they'll be playing video games or watching cable, instead of building model cars or airplanes or doing something creative. Kids today never say, 'Man, I'm really into remote-controlled steamboats.'

My mother was 45 when she had me, so when I was in high school my parents were the same age as my friends' grandparents.