Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Jacques EllulAll human language draws its nature and value from the fact that it both comes from the Word of God and is chosen by God to manifest himself. But this relationship is secret and incomprehensible, beyond the bounds of reason and analysis.
Jacques EllulPropaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.
Jacques EllulIt is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.
Jacques EllulAm I a pessimist? Not at all. I am convinced that the history of the human race, no matter how tragic, will ultimately lead to the Kingdom of God. I am convinced that all the works of humankind will be reintegrated in the work of God, and that each of us, no matter how sinful, will ultimately be saved.
Jacques Ellul