Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

The best Web sites are better than Reality.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.