Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

Compared to 1999...we cannot quite declare victory, but we can declare progress.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.