Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

People have to want to change before there's any chance of helping them do so.

What we learned is money doesn't grow on trees.

Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

A bad website is like a grumpy salesperson.