Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

The best Web sites are better than Reality.

People have to want to change before there's any chance of helping them do so.