People have to want to change before there's any chance of helping them do so.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.