People have to want to change before there's any chance of helping them do so.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Information Overload = "information pollution"

Three Tips: Simplify, Simplify, Simplify.