People have to want to change before there's any chance of helping them do so.

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.

Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

Information Overload = "information pollution"

A bad website is like a grumpy salesperson.