Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

The only way to remain great is to keep on applying the fundamental principles that made you great.

How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.

Great vision without great people is irrelevant.

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

An organization is not truly great, if it cannot be great without you.

Building a visionary company requires one percent vision and 99 percent alignment.