Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.
James C. CollinsStart a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list
James C. Collins