Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.
James C. CollinsThose who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
James C. CollinsIt's what you do before you are in trouble, so that you can be strong when people most need you.
James C. Collins