Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out of bed to continue pursuing your dream. The kind of dream I'm talking about gives meaning to your life. it is the ultimate motivator.

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.

Comparison, a great teacher once told me, is the cardinal sin of modern life. It traps us in a game that we can't win. Once we define ourselves in terms of others, we lose the freedom to shape our own lives.

A culture of discipline is not a principle of business, it is a principle of greatness.

Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!"

Level 5 leaders are a study in duality: modest and willful, humble and fearless.