The main point is first get the right people on the bus (and wrong people off the bus) before you figure out where to drive it. The second key point is the degree of sheer rigor in people decisions in order to take a company from Good to Great.

Get keep right people.

True leadership has people who follow when they have the freedom not to.

"Growth!" is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you will create such momentum that your main problem will not be how to grow, but how not to grow too fast.

The essence of profound insight is simplicity.

Building a visionary company requires one percent vision and 99 percent alignment.

Focusing solely on what you can potentially do better than any other organization is the only path to greatness.