Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?

How can we do better tomorrow than we did today?

Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado.

The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.

Smart people instinctively understand the dangers of entrusting our future to self-serving leaders who use our institutions, whether in the corporate or social sectors, to advance their own interests.

Companies that change best over time know first and foremost what should not change.

Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.