It's what you do before you are in trouble, so that you can be strong when people most need you.

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

Get the right people on the bus, the wrong people off the bus, and the right people in the right seats...

The only way to remain great is to keep on applying the fundamental principles that made you great.

People need BHAGs - big hairy audacious goals.

The only mistakes you can learn from are the ones you survive.

By definition, it is not possible to everyone to be above the average.