It's what you do before you are in trouble, so that you can be strong when people most need you.

The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.

A company should limit its growth based on its ability to attract enough of the right people.

The essence of profound insight is simplicity.

That good is the enemy of great is not just a business problem. It is a human problem.

People need BHAGs - big hairy audacious goals.

The main point is first get the right people on the bus (and wrong people off the bus) before you figure out where to drive it. The second key point is the degree of sheer rigor in people decisions in order to take a company from Good to Great.