Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.
James C. CollinsFocusing solely on what you can potentially do better than any other organization is the only path to greatness.
James C. CollinsGood is the enemy of great. And that's one of the key reasons why we have so little that becomes great.
James C. Collins