The people who don't have a great life are the ones who settle for a good one.

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

How can we do better tomorrow than we did today?

A great company will have many once-in-a-liftetime opportunities.

Great companies foster a productive tension between continuity and change.

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.

Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.