...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

Most people will look back and realize they did not have a great life because it's just so easy to settle for a good life.

You need self-control in an out-of-control world.

The signature of mediocrity is chronic inconsistency.

Mediocrity results first and foremost from management failure, not technological failure.

Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must commit fully to the system you use and be held rigorously accountable for their objectives. You give them freedom, but freedom within a framework.

Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.