...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must commit fully to the system you use and be held rigorously accountable for their objectives. You give them freedom, but freedom within a framework.

We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.

First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.

Get the right people on the bus, the wrong people off the bus, and the right people in the right seats...

True leadership has people who follow when they have the freedom not to.

Discipline is consistency of action.