Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.

Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

The essence of profound insight is simplicity.

It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.

The people who don't have a great life are the ones who settle for a good one.

Faith in the endgame helps you live through the months or years of buildup.

Managing your problems can only make you good, whereas building your opportunities is the only way to become great.