Faith in the endgame helps you live through the months or years of buildup.

If your company disappeared, would it leave a gaping hole that could not easily be filled by any other enterprise on the planet?

The people who don't have a great life are the ones who settle for a good one.

Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out of bed to continue pursuing your dream. The kind of dream I'm talking about gives meaning to your life. it is the ultimate motivator.

The signature of mediocrity is chronic inconsistency.

Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.