If we only have great companies, we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition, of a great nation.
James C. CollinsWe must reject the idea... Well-intentioned, but dead wrong... That the primary path to greatness in the social sectors is to become "more like a business." Most businesses... Like most of anything else in life... Fall somewhere between mediocre and good.
James C. CollinsI don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.
James C. Collins