It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.

The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.

Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.

No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up with in the morning, and it's the last thing you picture before you fall asleep. Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail: You not only want to win a gold medal at the Olympics, you not only can see yourself standing there on the podium, but you can also feel the goose bumps as your national anthem is played; the tears are in your eyes. (That's how real a dream can be and should be)

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

A culture of discipline is not a principle of business, it is a principle of greatness.

Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must commit fully to the system you use and be held rigorously accountable for their objectives. You give them freedom, but freedom within a framework.