It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.
James C. CollinsLeaders who led their organizations quietly and humbly, were much more effective than flashy, charismatic high profile leaders.
James C. CollinsLook, I don't really know where we should take this bus. But I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we'll figure out how to take it someplace great.
James C. CollinsThrow leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
James C. Collins