Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.

Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.

Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

Focusing solely on what you can potentially do better than any other organization is the only path to greatness.

How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.

Creativity dies in an indisciplined environment.