Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.

In determing "the right people," the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.

Great companies foster a productive tension between continuity and change.

Greatest danger is not failure, but be successful and not know why.

Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life

The people who don't have a great life are the ones who settle for a good one.