Great companies foster a productive tension between continuity and change.

The only way to remain great is to keep on applying the fundamental principles that made you great.

It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.

The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

It occurs to me,Jim,that you spend too much time trying to be interesting. Why don't you invest more time being interested?" Collin's advice from John Gardner that he took to heart.

If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I'd put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn. And the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.