In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life

Good is the enemy of great. That's why so few things become great.

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?

Not one of the good-to-great companies focused obsessively on growth.

By definition, it is not possible to everyone to be above the average.

Don't be interesting - be interested.

Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious-but their ambition is first and foremost for the institution, not themselves.