I made 5,127 prototypes of my vaccum before I got it right. There were 5,126 failures. But I learned from each one. That’s how I came up with a solution. So I don’t mind failure.

The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

In the digital age of "overnight" success stories such as Facebook, the hard slog is easily overlooked.

After the idea, there is plenty of time to learn the technology

Fear is always a good motivator.

Anyone developing new products and new technology needs one characteristic above all else: hope.