How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James MurdochInformation is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
James MurdochThrough basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.
James MurdochThere are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?
James MurdochI would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.
James MurdochWhat makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.
James Murdoch