How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James MurdochConnectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.
James MurdochI would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.
James MurdochThere are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?
James MurdochWhy do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?
James MurdochWhat makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.
James Murdoch